Appgrid PointAbout Appgrid Point Consulting
Founded in 2016 in Taoyuan, Appgrid Point Consulting advises product launch teams on commercial planning across Taiwan and the Asia-Pacific region.
Official registered business
Appgrid Point Consulting Co., Ltd. is the official registered business name. The company was established in 2016 in Taoyuan, Taiwan, to address a recurring gap we observed in the market: product teams with strong engineering and weak commercial preparation.
Our origin
The founding partners spent fifteen years combined in sales management and product marketing for consumer electronics and industrial components manufacturers. Repeatedly, they watched capable products underperform at launch because pricing was set by intuition, distributor terms were copied from a previous product line, and sales teams received collateral that did not match what buyers actually asked.
Appgrid Point was formed to provide structured commercial planning as a professional service — the same rigour engineering teams apply to product development, applied to the business side of a launch.
What we do today
We work with launch teams at manufacturers, brand owners, and regional distributors. Our engagements produce the commercial documents those teams need: pricing models, channel briefs, distributor term sheets, and sales material specifications. We operate from our Taoyuan office and travel to client sites across northern Taiwan, with remote delivery for teams in Hong Kong and Singapore.
Our team
Chen Mei-Ling, Managing Consultant — Former regional sales director for a major Taiwanese electronics manufacturer. Specialises in consumer product pricing and retail channel strategy.
David Huang, Senior Consultant — Background in industrial components distribution. Leads channel readiness reviews and distributor negotiation preparation.
Sarah Kuo, Associate Consultant — Product marketing background in kitchenware and home goods. Supports workshop facilitation and collateral planning.
How we work with clients
We are advisors, not auditors. Our role is to help your team make commercial decisions with better information, not to impose a standard methodology. Every engagement starts with understanding your product, your existing relationships, and your launch constraints. We write documents your team owns and uses — not reports that sit on a shelf.
Values
- Specificity over generality. We write for your product, your channels, and your margins — not a template with your logo on it.
- Honest timelines. If your launch date does not allow adequate commercial preparation, we tell you what can realistically be done and what risks remain.
- Practical deliverables. Every document we produce is intended for use by your sales team, finance department, or distributor partners.