Appgrid PointLaunch Planning Process
How Appgrid Point Consulting structures a commercial planning engagement — from initial briefing through to sales-ready deliverables.
How we plan a product launch commercially
Every engagement follows a structured process adapted to your product category, channel structure, and timeline. Below is the standard sequence for our flagship Launch Commercial Planning engagement.
Initial Briefing Call
A 45-minute conversation to understand your product, target markets, launch date, and current planning status. We ask about unit economics, existing channel relationships, and the commercial documents you already have (or lack). No preparation required beyond a general product overview.
Scope Proposal
Within five business days, you receive a written scope document listing deliverables, timeline, fee, and team assignments. This document becomes the engagement agreement once signed and deposit received.
Discovery Phase
We interview your product, finance, and sales leads individually. We review cost data, competitive pricing, and any existing channel agreements. This phase typically takes two weeks and may include a half-day on-site session at your office.
Commercial Model Development
Working sessions where we build pricing scenarios, test margin assumptions, and draft channel options. Your leadership team participates in at least two facilitated workshops during this phase. Decisions made here feed directly into the written commercial plan.
Document Production
We write the commercial plan — pricing architecture, channel brief, distributor terms outline, and sales collateral specification. Drafts circulate for review; we incorporate feedback within agreed revision rounds.
Sales Readiness Handover
Final documents delivered. A briefing session with your sales team walks through the price list, channel strategy, and collateral plan. We remain available for clarification questions for 30 days after handover.
Timeline overview
| Phase | Duration | Your team’s time commitment |
|---|---|---|
| Briefing & scoping | 1 week | 1 hour call |
| Discovery | 2 weeks | 3–4 hours of interviews |
| Model development | 2–3 weeks | 2 workshop days |
| Document production | 2–3 weeks | 2–3 hours of review |
| Sales handover | 1 week | 1 half-day briefing |
Total engagement: six to twelve weeks depending on product complexity and number of markets.
Ready to begin?
If you have a launch date within the next six months and an incomplete commercial plan, start with a briefing call.