Launch Commercial Planning

Who this is for

Manufacturers, brand owners, and distribution companies preparing to launch a physical product into Taiwan, Hong Kong, or Singapore. Your engineering or product team has a finished or near-finished product, but your commercial plan — how you price it, who sells it, and what materials they use — is still incomplete.

What you receive

At the end of this engagement, your team holds a documented commercial plan containing:

• Pricing architecture — list prices, volume tiers, promotional allowances, and margin structure by channel
• Channel strategy brief — recommended route-to-market, distributor selection criteria, and territory assignments
• Distributor agreement outline — key commercial terms, MOQ expectations, payment terms, and return policies
• Sales collateral plan — specification of sell sheets, comparison charts, demo scripts, and training materials needed
• Launch timeline — week-by-week commercial milestones aligned to your production and logistics schedule

What is not included

This engagement does not cover legal contract drafting, graphic design production, or digital advertising campaign management. We produce the commercial framework and briefs; your legal counsel and creative agencies execute from those documents.

How we work

Week 1–2: Discovery and data gathering. We interview your product, finance, and sales leads. We review unit economics, existing channel relationships, and competitive pricing in your category.

Week 3–5: Commercial model development. Working sessions at your office or ours. We build pricing scenarios, test margin assumptions, and draft channel options.

Week 6–8: Document production. We write the commercial plan documents, circulate drafts, and incorporate feedback from your leadership team.

Week 9–12: Sales readiness. Final revisions, sales team briefing session, and handover of all deliverables.

Provider

Led by a senior consultant from Appgrid Point Consulting with at least eight years of commercial planning experience in consumer and industrial product categories across the Asia-Pacific region.

Preparation required from your team

• Unit cost breakdown (materials, labour, overhead allocation)
• List of existing or prospective channel partners
• Competitive product pricing in your target markets
• Target launch date and production volume for year one
• Access to product specifications and photography (for collateral planning)

Next step

Submit a project brief through our contact page or call +886 3 0000 7630 to schedule a 45-minute scoping call. We will return a written scope proposal within five business days.